I developed a comprehensive public relations campaign and media kit for Vino & Vitality, a fictional luxury wine bar, IV wellness lounge, and retail concept located in Aspen, Colorado. I created brand identity elements including messaging, visual branding, target audience positioning, and media materials. Designed and executed a crisis communication and rebranding strategy addressing public backlash surrounding brand perception, demonstrating skills in strategic communications, media relations, crisis management, and brand positioning.